It’s one of the truest things in life; if you have money people will want you to spend it on goods or services from their company. With so many people looking to get money from you, it can be difficult to know what’s a worthwhile investment for your business, and what’s proverbial snake oil. Many people wonder, why invest in a website? They also wonder if it can actually help to convert more people into customers. Today we’re going to go over a few reasons why launching a website is a great idea.
1. E-Commerce has Been on an Uptrend since the ’90s
Ever since the birth of the internet, people have been using it to do business. Websites like eBay, Amazon, PayPal have all been around since the early days and have all been very successful in their endeavors, in fact, at the time of writing this article Amazon is the most valuable publicly traded company in the world. Considering that when they were founded back in 1994 they were nothing more than an online bookstore, that is an incredibly impressive feat.
2. Ease of Access for Your Customer Base
Whether you have a brick and mortar location or you’re solely an online run company, having a website that your customers can visit is essential in the modern age. If your customers see your business name they’re likely to conduct a google search, and if you have your own website you can control how your first impression looks for them. You can also set up your website to perform important functions that can make life easier for both you and your clients. For instance, let’s say that you own a siding company. With a well-designed website, you can set up the ability for your customers to schedule their own estimate appointments right on the website. This allows you to worry less about needing a lot of people to answer the phones for that, and can also save potential customers valuable time if they don’t have the time to call to set up an estimate.
3. Online Advertising is Effective
Most people spend a lot of time on the internet, so if you’re looking to get your name in front of people that’s a great place to start. Some studies have shown that a well done YouTube ad campaign can get your ad in front of more eyes than a Superbowl commercial, for a fraction of the cost. That’s impressive considering how coveted Superbowl ads are. But this kind of advertising is nearly unavailable for you if you don’t have your own website. Of course, you can just advertise your locations this way but most customers will want more information than just something that popped up in an advertisement before taking the time to contact you or drive to your physical location and a website is a great place both to show that your company is with the times and also to store a large amount of information all in one place.
4. It’s Likely Your Competition Already has a Website
The truth is, many people have seen companies succeed that went online, and other companies fail that refused to do so they already understand that having a website can make or break a business. It’s very likely that your competitors have already realized this and have already created their own websites. If they have, you’ll most likely want one so you can stay competitive, and if they haven’t that gives you an edge over them especially if your website is well designed, user friendly, and looks good.
5. Your Website Helps Build Trust with Your Customers
In many cases in the digital age, your website will be the first impression many customers get from your company. This can be a bad thing if your website is poorly designed, hard to navigate, or even looks like an old internet relic, but a fantastic thing if you’ve invested in a good website. A sleek design and easy to navigate interface will make your customers think that you’ve put a lot of time and care into your business, which you likely have. In the modern-day, your website is a direct expression of your company and many companies use these websites to elicit specific emotions in their customers. Not only is your website a convenient place for your customers to give you money, but a place that your customers can get to know your company and if you control your website you have more control over how your company is portrayed to potential customers.
6. Convenience for You and Your Customers Cannot Be Stressed Enough
The internet is a place of convenience, and that’s something that all humans are looking for. That’s the whole reason why the internet has expanded businesses so much in the last 30 years. Your website can not only act as an appointment scheduler, but many websites also have a form to allow customers to directly send messages to you. This is not only useful for gathering information like name, phone number, and email but also make you appear easier for the customer to reach. Many companies also offer rough estimate tools and payment portals on their websites, which just adds another level of convenience for your customer. At the end of the day, the easier you make things for your customer the more likely they are to go through you, and most of the population is tech-savvy enough to appreciate relevant tools provided on company websites.
Customers, You, and Your Company’s Website
At the end of the day, you want to convert as many potential customers into loyal, repeating customers as possible. Having a well-built website may cost a good deal of money, but in a lot of cases, you can expect to see a return on investment. Once you have a good website, there are many avenues you can take to make your website even more successful. In the modern age, a website is a stable of a healthy business, and it’s likely that we’ll only see this become more true as time goes on.