What are the advantages of having a website for a restaurant? If you are using your fingers to count the number of reasons you should get ready to kick off your shoes and use your toes too. While you’re at it grab some friends to help because you will run out of digits before you know it. There are probably hundreds of ways that having a website for your restaurant could be of an advantage for you. We will save you several hours of research and give you seven great reasons for having a website for your business right now.
Get out there!
Running a restaurant is a lot of work. Most people that own them are in it to make a profit. Although there may be some enthusiasts out there who are doing it for the purpose of making great food, it would be a safe bet to wager that most business owners want to make a profit. Web visibility equals more money.
Here’s the deal:
In case you haven’t heard, there is a global pandemic happening and people are staying away from other people. That doesn’t mean that they don’t want to eat great food. It means they want to order it online so they can stay safer. This is where having a website can have an astounding impact on sales. Having a website makes you visible for the whole world to see.
Show ‘em what you’ve got!
Showcase Your Beauty
The difference between having a website to show people and having a profile on Yelp is that you can bring your individuality into the picture and let customers know what you have to offer. It also lets them know that you are available. You can have your menu, and nice pics of the food, along with photos of potential dining areas. If your establishment offers outside dining you can show everybody just how amazing the view is.
People like pictures.
Customers are more likely to choose your place over another one that does not have details available. Most times when people search for restaurants online its because they are hungry. If you have delicious-looking pictures of your culinary creations for them to see, it could hit them right in the fancy and they will be pounding at your door wanting to taste them all.
Show Your Brand
Your brand is what you are. When you have a website you can customize every aspect of it to let the world know who you are. Your logo, your colors, your tone, even your vibe. Everything that makes your restaurant what it is.
Also, think about this…
Websites are versatile and customizable. It is not difficult to keep up to date with any changes in your brand. A website can ebb and flow in the same way that you do. This is a great way to connect with your customers and let them know that you are shifting with the times just as they are.
Connect With Your Audience
The chances are that if you have a successful restaurant there are people out there that follow you. People love their food. They also love a good time in a great place that makes them feel comfortable. Even if you had to shift to curbside pickups and home deliveries people still want your food. They also want to share the experience.
Social media is great, but…
As for social media, you are stuck with the outline of whatever platform you have. When you have your own website it is specific to your stories, your updates, and your style. It is pretty easy to publish fresh blogs with attractive content that will engage people and direct traffic to YOUR site, not somebody else’s.
Attract New People
Yes, you already have an established crowd that loves to frequent your restaurant. However, the more the merrier, right? When you build an amazing website that is geared for an outstanding web presence in the search engines you expand your horizons a millionfold.
This is mindblowing…
With a website, you can now reach people from all over the world. Anybody that is searching for what your restaurant specializes in will be able to find your website in a search. This means that when people in Wyoming or Nebraska are going to visit family or go on a vacation in the city that your restaurant is in, they can find you when they Google what they are looking for in your area. You can get them before they even leave their homes.
Having a great website gives you a huge edge over your competitors. When prospective customers search online for a good place to eat the more information that they have the better. When people have solutions right in front of their eyes they don’t have to look for more solutions. We mentioned above that it is better to have your menu available for the public to see, and this is for a good reason. It provides a solution. On top of the solution, it gives customers a glance into your world and allows them to see what you bring to the table.
Here’s the final blow…
This is huge. As we mentioned earlier people are using the web to do everything these days. If you have a dynamic, information-packed website that is robust, user friendly and allows customers to order and pay online, you have a money-making machine. All patrons have to do is point and click to order and pay.
It doesn’t get much easier than this.
Because you already have a fantastic website that is completely visible in the search engines, you don’t have to shell out any extra cash for advertisements. What an altogether win-win for everybody involved. The customers can stay safe and easily enjoy a dining experience, while you and your workers can stay safe too.
This is only 7 reasons, there are literally hundreds of reasons that having a website for your restaurant, or any business is an excellent idea. If you want to get started on your own money-making machine today, take a minute to engage with us and we will show you how to use the big guns to generate success.