SEO or, Search Engine Optimization, can be a double-edged sword. Although there are plenty of advantages to implementing a robust SEO campaign, there are also some disadvantages to think about. Keep in mind that proper search engine optimization is a bit complicated and if you are considering putting this strategy into effect you should have a general understanding of how it all works. We’ve put together some points for you to take a look at. You can see some pros and cons of SEO then come to your own conclusion about what would be best for you.
Let’s start with the disadvantages first so we can have a happy ending to this story:
First Disadvantage: It Takes Time
Search engines have their own way of doing things. Even the best SEO gurus struggle to keep up with the ever-changing algorithms. If you find a company that promises you or guarantees you that you’ll get high rankings in the search engines, you might want to question them. In order for a website to rank high in the search engines, it is a lot like gardening. You have to create the perfect environment for the plants to grow in. From the soil to the amount of watering plus the amount of exposure to the sun. It all has to be just right. Even then, there is no guarantee that the plants will produce. And so it is with SEO. From the structure of the website, the wording of the content, and of course, off-page blogs & social media. It all has to be just right and flow with the algorithms of technology while keeping with the rhythm of your human audience. This takes time and lots of effort to achieve.
Second Disadvantage: No Control Of Exposure
When SEO is done right and all of the components that make it come together are perfectly aligned, your website is visible all over the world. Anybody with a device that connects to the internet can find your domain when they type the right keywords. Yes, this is a good thing, however, there is no way to filter who can view the results. Once you are there, you are there. What this means is that there is a potential for your business to get overloaded and become flooded with requests before you are ready to handle them. If this happens it could result in frustrated customers and bad reviews. Be sure you are ready to handle the heat when your website becomes high ranking in the search engines.
Third Disadvantage: Jealous Competitors
In a perfect world, everybody would applaud the next person for doing well and be happy for their success. Unfortunately, there are many people that instead of being happy, get jealous. If they had taken the same time and effort that you did in order to get high rankings they could probably be right beside you. Whatever the scenario is, jealous competitors can cause problems if they stoop low enough to do so. One thing they could do is try to copy what they see of your strategy, which isn’t so bad. However, if they copy your content word for word because they think it will help them it could cause confusion for your potential customers down the road. Another thing they could do is engage in some black hat SEO practices using your domain in order to get you penalized. This could end up in the removal of your domain from search engine visibility. When Google or other search engines choose to remove your domain from indexing it takes a long time and a lot of work to get it back to where it was. The odds of this are pretty slim, though because if they knew enough about SEO to make this happen, they could be using their time and energy to raise their own website.
Now for the good part; the advantages of SEO
First Advantage: More Traffic to Your Site
The best thing about SEO is that your website will be visible when people type in or speak in the keywords that your site has been optimized for. The more you implement an effective strategy for your SEO, the higher your website will rank in the search results. The websites that make it to the first page get the traffic. Better yet, the websites within the first 5 results get even more. In Google results, the meta description of your website is what shows under the title of your page. This is why it is important to have the correct structure for your site in the first place. People click on what they are looking for. When your SEO is done right, not only will people see your site, but they will click on it as well. This is where the rubber meets the road, so to speak. When people find what they are looking for, they are that much closer to choosing you.
Second Advantage: Have a Better Website
In order to achieve high rankings in the search engines, your website has to be built correctly. This means that the structure of your site needs to be user friendly and easy to navigate. It also means that the content on your website has to be relevant and interesting. When you have a great website that keeps the visitors there while it guides them straight to a conversion you have a successful website. Where ad campaigns that rely on pay per click ads only rely on the payment for the click, organic search results rely on the proper structure and content of the website. In other words, anybody can pay for ads to get traffic, but to be high ranking in the search engines it takes a whole package that generates solid conversions and sales.
Third Advantage: Higher Conversion Rate
Unless you are an SEO genius and have the skills to do it all yourself, you probably will spend quite a bit of money on your campaign. The thing about organic search results, which are the kind of results you get from great SEO, is that they produce clicks from people that are looking for exactly what you have. The keywords they use are what they are trying to find. Your website comes into their view with a great meta description for them to see and just like that they are buying your items, signing up for your services, or whatever it is that you set out for them to do. A conversion rate is when you convert visitors into successful endeavors. Effective SEO brings what you have and the people that are looking for it together.
In the End
We have provided a few of the pros and cons of SEO. On one hand, you have the possibility that you could end up getting more work than you can handle and some jealous competitors. On the other hand, you have a well-built website that gets results. Odds are that if you have looked this far into how SEO could benefit you and your business you are pretty smart. Hopefully, this information has given you enough insight to choose what is best for you.