35. Find Opportunities
Review important landing pages on the website that need immediate optimization to improve conversion rate.
36. Develop Key Metrics
Develop key metrics and performance indicators that help increase leads/revenue.
37. Implement Prioritized Factors
Prioritize top 3 factors and start the optimization campaign.
38. Develop Case Studies
Develop case studies using available details to improve conversion.
39. Collect Data
Collect available user data prior to split testing launch to compare with future results.
40. Determine Split Test Elements
Discover what to split test based on user data/metrics.
41. Determine Traffic Source
Determine where traffic should come from during the testing phase.
42. Measure Outcomes
Report and measure the outcomes of split tests to adjust campaigns if needed.
Understand and determine correct timeframes to build and run tests to get the most value of spent resources.
Develop reports and present new data and findings to further conversion optimization.