Interior design is one of those services that a lot of people use when they want their home to look gorgeous, but aren’t confident that they could do it themselves. Because of the nature of this business, it can be very lucrative if you know how to work it right. If you want to make good money in this industry, knowing how to get leads for interior design is vital. The more leads you have, the more likely you’ll be able to convert some of them into paying customers. Today we’re going to take a look at a few common ways that people go about getting more leads, and even a few ways some interior design companies get their leads to come to them.
Using Paid Advertising for Leads
A tried and true approach to getting more leads is to simply pay for advertising. Whether you pay for ads in magazines, online, on billboards, or even on cars the more often your company name is seen by people the more likely they’ll remember your name when it’s time for them to get an interior designer. This is one of the oldest tricks in the book and almost every company has its own advertising campaign at some point or another.
Word of Mouth can Bring Quality Leads Right to You
If you do good work and do well by your customers, it’s more likely that they’ll do well by you. That means that if their friends or family members are looking to hire an interior designer, they’ll be likely to refer them to you. This one seems like it’s very common sense, but a lot of companies underestimate the power of word of mouth. It’s basically free advertising that you can get in return just for showing your customers that you’re a trustworthy company. Most people are more likely to trust someone they know than an advertisement that was designed to sell them something.
Networking is Also a Very Powerful Tool
Real estate agents, for instance, can be your best friend. When someone first buys a house and is looking to move in is likely one of the times they’ll need an interior designer the most. Some companies have referral programs to sweeten the pot for the real estate agent that’s involved and help make the transaction help both parties involved, but that’s not the only type of person you can network with to help you get more referrals. Your suppliers can also be a good place to look for this kind of thing, as well as any contractors you might know. Anyone that could reasonably hear about someone’s desire to hire an interior decorator can be a great ally for getting leads to come to you.
Using Promotional Campaigns to Drum up Business
Everyone likes saving money, and everyone likes feeling like they got a good deal on a service they were already planning on getting. Promotional campaigns can help a lot with this, you provide new customers with discounts on your services and in return, you can potentially see a significant amount of leads coming to you through word of mouth. This method does end up costing you a little bit more than regular word of mouth, but many people’s hearts lie in their wallets so sometimes to win a lot of people over it’s best to give them a bargain.
Keep an Eye on Your Relationship with the Public
How the public views you is very important when you’re trying to get new leads. If you have a reputation for providing bad customer service or for your employees being unfriendly, there’s a good chance that your public image will be considered undesirable to many. Of course, it’s never going to be possible to please everyone all the time, but if you shoot for the sun and miss at least you still land among the stars.
Buy Leads From a Company that Sells Leads or Harvest Them Yourself
This method can be a little iffy, and you have to make sure to do your homework before moving forward with this so you can be sure that your leads are ethically sourced and also to make sure that you comply with any applicable laws whether you’re using purchased leads or you’re harvesting your own. The reason why this may be tricky and not the best route is that many people simply don’t like being contacted without them reaching out to your first, so if that’s their first impression of you they may not want to do business with you. On the other hand, using an email blast for sending promotions to previous customers may be a good move as long as you make sure to comply with the law.
Using an SEO company to Help More Leads Find You
SEO, or search engine optimization, is the process of optimizing your domain to appear higher in the search results for specific keywords. This method is especially useful if you’re looking to get more organic leads coming right to you, and in many cases can cause you to have to expand your company to keep up with demand. SEO is a complicated process and can be tricky for anyone because of how frequently the algorithms change for search engines. Fortunately, some companies specialize in SEO and are available to assist you with their expertise while saving you a significant amount of time.
Making Your Interior Design Company Succeed
It’s difficult for any business owner to get their business running, and to even get it up to its full potential. Fortunately, it’s never been easier to get leads to come to you and there have never been so many methods for making this happen. As many people know, leads that come to you are almost always higher quality than ones that you have to go out of your way to hunt down. By maximizing the number of organic leads you get, you can rest assured knowing that your customers are going to be happier with your work on average and even more likely to tell their loved ones about you!