How Custom WordPress Website Design Can Skyrocket Your Conversion Rate

Dec 16, 2020

WordPress is one of the most powerful, dynamic, customizable platforms on the planet. Although it may seem like a couple of clicks and some keyboard slapping to make it all work for you, this marvelous CMS is not that simple. It can take months, even years to learn and understand the whole WordPress package. This is why custom WordPress website design is crucial for a business whose staff is not savvy in the department of web development. A well-developed WordPress website with all of the bells and whistles can make for a mean weapon in the war of internet marketing. The vast array of highly-effective plugins and other gadgets make WordPress a valuable tool for developers and marketers.

Great digital marketing is much more than good looks.

The Perfect SEO Machine

It is one thing for a website to look spectacular when you gaze upon it, but it is a whole other level of excellence when the way that it is developed causes it to reach the top of the search engines. Search engines do not see what your website looks like. All of the nice fonts, pictures, videos, and styles that are perfectly placed to tantalize the eyes are nothing but code to Google and the rest of the engines. WordPress is constantly in the process of updating its code and structure every day in order to stay on top of the ever-changing dynamics of the web. Websites that have antiquated code can cause not only technical issues and bugs but all potentially be penalized by the search engines. This is why it is so important to stay on top of your website. When a professional handles the maintenance and the regular updates of your site, you can be sure that your website is up to date, and is in line with all of the current standards of the internet.

This is where it all happens.

Enticing Calls To Action

When a visitor visits your web page, it can make all of the difference in the world if there are enough CTAs in plain sight of your potential customers. CTA stands for “call to action.” It is a prompt for your visitors to do something to engage the next step towards making a purchase, or prompting a form to sign up for a service. When people visit a website they are looking for something. A well-developed website will give them the answers they are seeking, but prompt them to take action along the way. If you want to know how we can help you push your business over the top and make the most out of your investment check out our case studies to see how we help businesses in grow their online sales.

Get those conversions.

When an experienced developer builds a website they can use pictures, words, and content to lead visitors right where you want them to go, and continually leave prompts for them to make a move along the way. With the right kind of planning and strategy, there is nothing but room for success with a nicely built WordPress website.

And this is just the beginning.

Dynamic Plugin Strategy

There are millions of available plugins in the WordPress plugin library. A plugin is a program that was specifically developed in order to enhance a particular function of the website. For example, the Yoast plugin is designed to install on the website, kind of like an app, to aid in the specialized arena of SEO. A team of developers go together and created this plugin so that WordPress websites could have an edge over other websites when it comes to SEO domination. The key to this plugin is that you have to know how to use it, and you have to understand the science behind search engine optimization and how it can be achieved on your particular website. It doesn’t come up with keywords and phrases for you, it just makes sure that your website is dialed in, under the hood, in order to achieve maximum search engine visibility.

Make the most out of your tools.

A seasoned WordPress webmaster will know exactly which plugins will work best for the unique needs of any website. Some plugins work best with other plugins, and some plugins are best if left alone. There are plugins that will beef up the security of your website and fight against hackers, and there are some that will automatically make a back up of your site, including all of the databases that are attached to it so that in the event that you have to rebuild everything will be right where you need it.

Strategy and Planning

When you hire a group of professionals to build your website and bring it to the top of the search engines they will, if they are worth two cents, sit down and plan out a strategy that will best work for your business and the needs of your growth. Content is a very important part of web development because it can make or break a website. Images and placement of CTAs are not things that you can just guess at, they have to have a strategy behind them in order to achieve the highest possible effect.

Make ‘Em Look!

Your website has to make a statement right away, or the visitors may just bounce out of there like they smelled bad fish. You don’t want to come on too strong and scare them off either. A nice, gentle, but powerful look with perfectly worded content and carefully placed images can invoke emotions within people that will result in them spending more time on the website, and venturing towards that goal that you are sending them towards.

Hold Their Gaze.

WordPress websites have the remarkable power to turn a sophisticated piece of brilliant code into a simple expression of emotion and hope. As we mentioned above, when people visit your website, they are looking for something –  unless, of course, they arrived there by accident. Either way, when you have the content that is developed to get their attention and keep them there you are way ahead of the game. Creating content like that takes time and lots of strategic effort. When you hire professionals to do it for you, it can all be done for you without any worries or stress on your end.

The Spartan WordPress System

Spartan Websites has been helping businesses get to the top of the search engines for a long time. We know what we are doing. We specialize in WordPress development and content creation that gets results. Are you ready to take your business to the next level? Engage with Spartan today and let’s get started right now.

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