One of the biggest questions in marketing is “how do I increase the number of high-quality leads I have available?” and with good reason. The higher quality leads that you have available, the more likely it is that you can see an increase in sales. That doesn’t just make your marketing department happy, but also your sales department as well as you as the business owner. Every business owner wants to see their bottom line grow as much as possible. Organic traffic is always considered to be a great way to get the highest quality leads, and there are a lot of ways to go about maximizing your organic traffic. Hiring an organic SEO services company is essential if you want to make this process as easy as possible.
What is Organic Traffic?
Organic traffic is traffic to your website from people that were looking for your product or services. This is the best type of traffic to get top your website because people that are looking for your product are more likely to spend money on your website and if they’re satisfied with what they receive there’s a higher chance that they’ll tell their friends and family about your company as well. Word of mouth is the best kind of advertising, and best of all it’s free.
Is Inbound or Outbound Marketing Better for Increasing Organic Traffic?
When forming your marketing strategy one of the first things you want to figure out is if you want to do inbound marketing or outbound marketing. This is important because it allows you to know right off the bat what kind of advertising you’ll be investing in.
Outbound marketing, also known as interruption marketing, is used by companies that are looking to cast a large net. A small amount of outbound marketing could work well for your company, but if you want to avoid getting on your customer’s nerves you definitely won’t want to do too much outbound marketing. This marketing style relies heavily on the fact that the more people see your company frequently the more likely they are to purchase from you when the time comes. Outbound methods include billboards, TV and radio ads, print ads in places like magazines, mailers, and leaflets, as well as tradeshows, telemarketing, billboards, and spam emails.
Strategic Outbound Marketing
Outbound marketing isn’t always a bad thing, but it’s definitely something that you want to use in moderation if you don’t want your potential customers to find your company to be a nuisance. Outbound marketing is also costly and isn’t the best way to get high-quality leads, let alone organic leads. Of course, outbound marketing might get you some high-quality leads but it is not the most efficient method.
Marketing Campaign Strategy
The best way to get organic, high-quality leads is to undergo an inbound marketing campaign. Inbound marketing is a lot easier for a company to use and once it gets going it’s significantly more sustainable than using outbound marketing. This marketing style builds up your business to be as easy to find as possible by people that are looking for what your company provides. This style includes search engine optimization, pay per click ads, utilizing earned social media presence, blog posts, viral videos, and web seminars.
Using inbound marketing allows you to have more control over how your company is perceived by customers and is more likely to be found by people who are actually looking for what you’re selling. If you can make your company come off as a bastion for information while also selling quality products or services at affordable prices, not only will you attract a lot of return customers but you’ll likely also get a good deal of word-of-mouth advertising. Word of mouth is the most effective kind of advertising. Your marketing and sales team combined could put out their best work and it probably won’t even shine a candle to a product being recommended to someone by their sister.
It only makes sense if you think about it. No amount of advertising or brilliant sales strategies is ever going to be as impactful as a first-hand experience relayed by a trusted loved one. There’s a certain level of rapport that is a lot more difficult to earn if your end goal is to turn someone into a customer. That’s where a lot of the strengths of inbound marketing comes from. The less like your customers feel like the only thing you want is their money, the more likely they’ll be to spend money with you.
The Easiest Way to Increase Organic Traffic
By far the easiest way to go about increasing your organic traffic is to hire a consulting fire. SEO companies and online marketing firms are the best suited to handle this kind of work. They can both ensure that your entire online presence is optimized to receive as much organic traffic as possible.
They can do this because they know how to make your website more attractive to search engines and viral marketing. These two are especially important for organic traffic. Search engine optimization makes your website appear higher in search results and considering most people don’t look past the 5th search result this is critical for ensuring that more people find your company. Viral marketing allows for your company to pop up in front of a larger audience without a whole lot of effort on your part. This is all thanks to social media websites. People share images and videos millions or even billions of times a day, and a good marketing company can ensure that you have something that is more likely to be shared by more people.
Finding the Best Strategy for Your Company.
Making sure that your advertising strategy is going to get you as many organic leads as possible is critical. Organic leads have a higher chance of becoming loyal repeating customers and repeating customers means your company makes more money in the long run. Many business owners would rather have a customer with a lifetime value of $100,000 that tells their friends and family about their company than ten thousand one time customers that spend $10 each. The former has a much higher return on investment than the latter, and because of this, they are a very valuable customer.