A good website is vital for any company in the modern age. The internet has made everything more accessible to the average person, and as the internet has continued to grow it’s become more and more important for companies to have an aesthetically pleasing, well-functioning website. Ongoing website management is critical for ensuring that your website stays in its best, most presentable form possible and that it doesn’t have any major issues that could scare off potential customers.
Why Websites are so Important
Aside from the fact that the internet’s rapid growth has gotten almost everyone on the internet, there are a few more specific reasons why your website. Firstly, if you choose to do any online marketing you’ll need somewhere to send the customers to get more information. Having a website for this makes the whole process a lot easier, while also providing you a place to put information such as products/services you offer, special sales, locations, and much more. Really, any information you might need to convey to your customers can be easily kept on a website.
Another reason why websites are so important is because it is where your customers will likely get their first impression of your company. Just like when you meet a person for the first time, the first impression that your customers get from your website will dictate how they think of you, and more importantly how much they feel they can trust you. The more trustworthy your company comes off based on its website the more likely you’ll see a larger number of visitors convert to customers.
Things that Need to be Maintained
There are a lot of things that you need to maintain on your website to ensure that it’s running up to its full potential. Not everything needs to be done at the same frequency, and most plans have items in weekly, monthly, quarterly, and yearly intervals.
On a weekly basis, you should:
- Make sure that all of your pages are loading correctly.
- Find and fix any broken links across the website.
- Make a backup of your website and store it somewhere off-site.
- Check all forms to make sure they work correctly, as well as remove any spam comments and reviews.
On a monthly basis, you should:
- Verify the website loading speed. If the speed is slower than it should be then find the source of the issue and fix it.
- Check your search visibility, whether you operate on a local or national level
- Look at your website statistics so you can get a better idea of your traffic and conversion rate.
- Look through security scans and fix any issues that have occurred.
Every quarter, you should:
- Review all content on your website to make sure it’s accurate, functional, and up to date. That means product listings, pictures, metadata, as well as the overall design of your website.
- Run tests on your website to ensure that it’s displaying properly across all devices and device types.
- Load up a backup you have saved to ensure that everything is being backed up properly.
Then, finally, on a yearly basis, you should:
- Update the copyright date on your website wherever it appears.
- Renew your domain name to ensure you don’t lose it.
- Update every page of your website to ensure that no mention of the previous year can be found, unless you have a special circumstance that makes it make sense to have the previous year listed somewhere. For instance, if you started a sale in November and end it in February.
- Decide if it’s a good time for a design overhaul for your website.
This isn’t an exhaustive list of everything that needs to be done to maintain your website, but instead, a rough outline of things that every website could benefit from ensuring are taken care of. Different websites may have different maintenance needs, and it’s important to understand exactly what your website needs to ensure that it’s running as smoothly as possible.
The Best Way to go About Maintenance
Many, many companies contract out their website maintenance, at least for the more complicated things. There are a lot of things you can do yourself as the website owner that are really easy like updating product descriptions, product pictures, removing spam comments but when it comes to doing the more complicated things like fixing broken links it may be a good idea to allow the firm that designed your website or another firm of your choosing handle it.
While it is entirely possible to do most website maintenance yourself, including the more complicated bits, having a company do it for you can save you a lot of time and hassle. Web page code is incredibly complicated. All it takes is one misplaced dot, dash, or parentheses that you forgot to close for you to run into a lot of bigger issues. Not to mention that hunting down these small mistakes can take you a good deal of time and cause quite a bit of unnecessary stress.
Allowing a web design firm to handle maintenance for you allows you to not have to worry about accidentally deleting a close bracket in line 863, and allows people who have experience doing exactly this kind of work to handle the more complicated thing. In most cases not only will they be able to find the errors in their code relatively quickly, but they’ll also know exactly how to fix any pesky errors that are popping up on various pages on your website.
Keeping Your Website Running Smoothly.
Your online presence is important to ensuring that your customers trust your company. Whether you’re an online-only business or you have a brick and mortar location, having a good looking, well-running website lets your customers know that you’re a legitimate business that isn’t only out to scam them. Running maintenance on your website ensures that your website is always running to the best of its ability, and allows you to always be prepared for any catastrophic errors that your website may have at some point.