SEO can Help Your Company, but is it Worth Paying For?

Jan 5, 2021

Many companies every single day undergo an SEO campaign. It can be a little costly, and that’s why this article was written. Is SEO worth paying for? It’s a good question and any business owner would be correct to ask such a question. You want to make sure any investments that have anything to do with your company are going to pay off, nobody wants to spend a lot of money without seeing any results when that same money can be spent elsewhere in ways that would be more advantageous for their companies growth. Hopefully today we can answer some of your questions so you can have a better idea of what you’re paying for so you can come to your own conclusions.

What is SEO?

Before delving into the meat of the topic, it’s always important to go over definitions to make sure everyone’s on the same page. SEO stands for Seach Engine Optimization. This is the process of optimizing your website so that it appears higher in search results so you can get more organic clicks on your website. This allows you to get more unpaid traffic, rather than paid traffic. Paid traffic is the direct result of things like ads and in many cases those kinds of ad campaigns are pay-per-click. A good SEO campaign will do what it takes to make your website appear higher in the search results, which is ultimately the best way to get more interaction on your website. Most people don’t look past the 3rd or 5th search result, so if you’re not in that spot you’re going to have a real hard time, especially if you don’t even pop up on the first page of search results.

The Perks of SEO

A good SEO campaign will have many, many benefits to your company. SEO will make your company more accessible in search results, and any SEO company worth your time will be able to find the exact keywords that your potential customer base would be using to locate your goods or services. In most cases, your SEO company will also recommend changes to your website that will make your domain more SEO friendly. There are a lot of things to keep in mind when undergoing an SEO campaign, as it can be quite the process and take some time for it to really get running.

Some campaigns with some SEO companies may be able to give you estimated time frames of when you should be able to expect more traffic, but because of the complex mechanisms that search engines use these estimates are usually closer to guesses. In most cases, you’re going to need to up the infrastructure of your website, as well as increase your stock in order to cater to the increased traffic that your website should see once it takes effect. Most SEO companies use a few methods at once to make sure that your website will rise up the ranks, but with how quickly search engines change even the most experienced SEO professional has their work cut out for them when working on increasing your ranking in the search results.

SEO is a Process

One of the biggest things that scare people away from undergoing an SEO campaign is the time it takes for it to take effect. It definitely is a process and any company that claims to be able to rocket you to the top of the search results overnight is trying to scam you. It can take weeks or months for your SEO campaign to really take effect because of the frequency that search engines change their algorithms. A good SEO campaign is a lot like gardening. You have to plant the seeds and water them regularly, and eventually, it will grow into a beautiful garden. With SEO this more so involves making your website search engine friendly so that it has a greater possibility of getting to the top of the search results. This can involve all sorts of things, and any good SEO company will be able to find the best methods for your needs. 

Of course, no SEO plan is one size fits all. An online clothing company might want to appear as close as possible to the top of the search results for all search queries that have anything to do with clothing nationwide or even worldwide. On the other hand, a local pest control company doesn’t need that much reach. Most likely, a local pest control company would need to appear at the top of search results for their area. It doesn’t help anyone if a pest control company in Boulder, Colorado is popping up at the top of the search results in Yonkers, New York. 

Things That Could Make SEO Less Worth It

We’ve already gone over the time it can take, but there can also be a lot of money that you need to throw at a good SEO campaign. Getting your domain ranked at the top of search results is hard work and can require a lot of man-hours from whole teams whose skill levels can range all the way from entry-level to specialist. Because of how long it can take, some companies consider the cost as a dealbreaker. Of course, while most companies do see a return on their investment over time, not every company has the resources to pay up while they wait to see their campaign come to fruition.

Making SEO Work for You

Finding a good SEO company isn’t the most difficult task, assuming that you take your time to do your research. Not every SEO company is equal, and that’s why it’s important to do your research before entering a contract with one. Your SEO company should be good at increasing traffic to your website and converting as much of that traffic as possible into customers. These two tasks are where your return on investment is going to come from, and that’s exactly why those two tasks are so important.

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