The Benefits of Using Web Analytics and Why They Matter

Oct 20, 2020

The benefits of using web analytics are much more than most people assume. If you know about search engine optimization, click-through rate, conversion rate, and bounce rate, odds are you may know the value of using some sort of web analytics. If all of these terms are foreign to you, don’t worry; we have you covered. It is within these terms, and some other very important details about the way people find your website, behave on your website, and whether or not they convert from visitors to customers that makes using web analytics so important.

What Does Web Analytics Mean?

The science behind web analytics is a bit complex. An easy way to describe it is as a process of events that occur in order to produce a clear picture of how your website is doing on the internet. An analytics platform such as Google Analytics will provide data that gets collected about the people that visit your site. It will track details such as where the user is located, how the user found your website, the pages that the user visited while on your site, how long they stayed on the pages if they bought or signed up for anything, and much more. This data can be used to see ways to improve the user experience and better market the products or services that you offer.

The Data Speaks

The key to using the data you obtain from using an analytics platform is knowing how to read it. From the information that you gather, you should be able to predict how many customers are likely to come back again and purchase something, what types of information the users are looking for when they visit your website, what those people could be interested in when they come back for future visits, what works for visitors and what doesn’t work for visitors. This kind of data will allow you to pinpoint areas that are causing problems and see other areas that will most likely result in more conversions.

Content Marketing Strategies

The pages on your website that the visitors spend the most time on are worthy of closer inspection. What are they reading about or spending time on that keeps their attention? Are there a lot of people that spend time on these pages? If so, you may be on to something. You can create other posts, pages, or articles that are of the same substance as the pages that are getting attention and track the post’s status by watching the data. When people spend time on your site, it is a good thing. The search engines determine what they should display as legitimate, quality answers for the people that are asking questions by monitoring the bounce rate of billions of websites and determining where the people stay longer and show an interest as opposed to the sites where people immediately leave. If people stay longer on your site, the search engines see this as a great place to get information. By creating articles and pages that people like you can rank higher in the search engines, and market your business within the content that people read.

Conversion Rates

The data that you get from using web analytics will tell you how good your sales are doing and where they are coming from. In your analytics platform, you will be able to set up goals and specify what exactly a conversion is in regards to your particular goals. When you look a the data to determine your conversion rate, you will be able to see where your conversions are originating from. You can see whether they are coming from links that you have posted on social media platforms, other websites,  AdWords, or organic search results. With this information, you can get a clear picture of what is working and what isn’t. You can build new campaigns, create new ads on the places that are working, and be able to push your business in the direction that you want it to go.

Search Engine Optimization

One of the benefits of web analytics that gets overlooked at times is SEO. As we mentioned above, your analytic platform will be able to tell you where your traffic is coming from. It will also tell you the bounce rate and the length of times that the visitors stay on your pages. With this information, you can see where improvements need to be made in order to generate more organic search visitors. By doing this, you will cultivate new visitors and new customers.

Click-Through Rate

The click-through rate is the rate at which people click on the ads that link to your site. With analytics, you can get a view of the impressions that your ad makes on the internet when people search for your keywords. For example, if you are running an ad campaign for the keywords “professional photography,” your ad would appear at the top of the search results for those keywords. When your ad appears, it is known as an impression. The amount of clicks that your ad gets per the number of impressions it has is calculated as your click-through rate. With this information, you can determine where problems lie and how to fix them. If your ad is being seen, but nobody is clicking on it, you may have to adjust the content of your ad. If your ad is getting clicks but not generating any sales, you need to work on the page that the link is directing traffic to. When you see where the problems are and can determine what needs attention you have an advantage over a competitor that is not taking advantage of an analytics platform. Since there is a lot of competition out there these days, the more that you have on your side, the stronger you will be.

Spartan Websites and Web Analytics

If you don’t know what any of this stuff means, that’s OK. We have your back. The battlefield out there these days is brutal, and we know how to navigate every inch of it. If you are ready to take your business to the next level, we are ready to get you there. Get in touch with us so we can get started.

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