If you have a website for your business, you have probably heard a lot about search engine optimization. If not, you should do your research. Backlinks to your website are an essential part of the environment that you must create in order to achieve high ranks in the search engine results. A great strategy in building those links is to buy backlink packages. Before you do this, however, there are some things to keep in mind if you want your endeavors to be successful and not a waste of time.
Search Engine Optimization
Although SEO can seem like an endless sea of possibilities and questions, if you understand how it works, you can harness its power. There are two basic types of SEO. On-page SEO and Off-Page SEO. On-page SEO is when you optimize the page that you are creating for search engine visibility specifically to itself or the website that the page is connected to. Off-page SEO is when you use content and backlinks from a remote website to optimize search engine visibility for your site. When you build backlinks, you are using off-page SEO to optimize search engine visibility for your site. If your website is created with SEO in mind, it will be structured in a way that Google will understand and have high-quality backlinks from reputable websites to help validate the quality of the content on your site. It is all an interwoven network of high-quality websites delivering high-quality answers for queries that people on the internet ask every day.
High-Quality Content Creation
There is a lot more to the strategy of building quality backlinks than just paying somebody to post links that point to your site on a bunch of websites scattered around the world. Google has gotten smarter over the years and has developed a few programs that put a stop to this kind of linking practice. It seems like Google and other search engines have a low tolerance for low-quality websites that do not provide relevant and useful information. This is where strategic and well-written content comes into the equation. In order for backlinks to carry any weight in regards to search engine visibility to your site, your links have to be:
There are literally billions of websites out there, with over 200 million of them in the United States. With all of those websites to choose from, Google wants content that will sufficiently answer whatever question that the user types into the query box. If your links come from low-quality content on low-quality websites, the chances of your site being part of the solution that Google wants to provide are slim. There is a right and wrong way to build backlinks to your site, be sure that you chose the right one.
High Domain Authority Websites
Domain authority is a term used to describe how much clout a website has on the worldwide web. The domain authority score is between 0 and 100, with zero being absolutely no authority and 100 being the most authoritative. Not many sites reach 100. In any event, when you have links to your site from websites with higher domain authorities, it makes your site look more important to the search engines. You can look at this like the type of people that you associate with or the kind of references you have when you go for a job interview. If you associate with people that are winners and have a good reputation in the community, it makes you look better. And so it is with your website. If you have quality backlinks from websites with high domain authority, your website is associated with good websites. If you get a bunch of backlinks from websites that have a history of spamming and other negative practices, your website will be associated with those kinds of websites. Make sense? This is where it is crucial to carefully strategize your backlink plan and make sure that any links that go to your site are from quality websites that have quality content.
When you partner up with a team of professionals that know the digital marketing spectrum like the back of their hands, you will soon see that they have connections all over the internet. A great SEO team will have a special team of content creators and bloggers that will reach out to high-quality websites all over the United States and even the whole world to write articles, blogs, and other content on their sites. Cultivating relationships like this takes a lot of time and patience, so it is not an easy task. True SEO professionals do things the right way and don’t try to trick the system with weak blogs and shady websites.
White Hat Backlinking Services
When you are on your quest to find the right kind of backlinking package to integrate into your search engine optimization strategy, you should look for companies that have a great reputation and a proven track record for providing quality links. Anything less than high-quality, you could put your website at risk for penalties from Google. Beware of cheap websites that boast to post thousands of quality backlinks for a low price. In most cases, they will simply post a link without any anchor text on a bunch of random websites that they have automated link posting accounts on. This type of backlinking practice causes a lot of problems. After your website has thousands of backlinks from low-quality websites, you have to go and remove every one of those links by contacting each website individually and requesting that they remove the link. This can be extremely time-consuming and difficult. It is best to go to a respectable digital marketing agency and do it right the first time.
Digital Marketing Experts
Spartan Websites is a team of digital marketing experts that knows how to create high-quality backlinks from high domain authority websites that are respectable and strong. We do it right and make sure that each link back to your site is favorable and will pack a punch. If you are ready to take your business to the next level, engage with Spartan today and let us help you.