The benefits of redesigning a website are probably far beyond what you would believe. As technology evolves further into the future, so does the World Wide Web and everything on it. In order to keep up with the ever-changing science of technological wonder, you have to grow at the same pace that it does. Over time, the code that your website was built with will become outdated. Outdated code can leave your website vulnerable to hackers and cause functionality issues. It can also cause you to lose rank in the search engines. If your website is important for your business, it is crucial that you stay on top of it and keep it completely up to date. Redesigning it and giving it a fresh look is the icing on the cake.
Since smartphones and tablets came out, websites have had to adapt to the concept of different screen sizes. In the old days, websites had one set size for the width of the site. This was usually addressed in the CSS file and came to life in the web browser. Nowadays, the code behind the scenes tells the website what sized browser is looking at it, and how to respond to it. It is as if multiple versions of your site a pre-made and appear when they are called upon. If your website is not mobile-friendly, it will look ridiculously small on a cellphone. One of the biggest benefits of redesigning your website is to ensure that it is mobile friendly. Most people that surf the web these days use some sort of mobile device. If your site is dynamically inclined to look great on every sized screen imaginable, you are in good shape.
Fresh New Looks are Good
Your brand is not what needs to change; just your website. When people come to your site and see the same old things time after time, they may get bored. Add a little freshness to your pages with some high definition images that catch the nature of your business. Even if people visit your site for not so happy things, at least you can have some bright images there to add life and color to their experience. A professional web designer with an eye for marketing and branding can boost your site’s image and entice new visitors to stay awhile and have a look around.
There is a lot of competition out there on the Web today, so keeping visitors at your website is key for survival in this battle for web dominance. If your website is hard to navigate or gives users too many problems, they will bounce right out of there and visit another site. It seems like nobody has any time for anything these days, so if you have their attention in the first place, you need to keep it. If you take the time to redesign your website with the user in mind, you will have a much better chance of turning casual visitors into customers. We call those kinds of visits “Conversions” because they convert traffic into sales. User-friendly websites typically produce more conversions than ones that are hard to navigate.
Blogs and Articles
Did you know that blogs or articles written on your website have the potential to bring your site to the top of the search engines? If you are not currently posting blogs on a regular basis, you are cheating yourself out of a powerful tool. If you redesign your site so that it is able to publish blogs easily, you can turn a simple website into a dynamic living web entity.
Social Media Links
Does your current site have obvious links to your social media pages? One of the most powerful assets of the web today is social media. Social media gives common people the ability to share content with millions of people in just one click. The blogs and articles of your website should always have a quick and easy way for visitors to share them on their own social media profiles. When you redesign your website, the developer can make sure that the blogs that you produce can be shared within an instant. They can also allow your own social media sites to be upfront and center so that your visitors can click and follow you any time they want.
Higher Search Engine Rankings
When it comes to search engine rankings, it is extremely important to have a well-built website that pleases the search engines. Websites that are not mobile-friendly can actually get penalized by the major search giants. No matter how relevant your content is to the search queries, if your site isn’t mobile-friendly it will become lower on a priority list of suitable matches for searchers. It doesn’t stop with mobile-friendly issues. As we touched on at the beginning of this article, if the code that makes up your site is out of date and can seem like a threat to visitors, the search engines might accuse your site of having malware and block you from the index until you prove that it is fixed. Having a great, fresh redesign can boost your page rankings considerably higher and help you to convert more traffic into sales. This is what’s known as a win-win!
Longer Visitor Sessions
When you redesign your website and provide your visitors with fresh pictures and interesting content, you help to keep them there on your pages. When you draw attention to your site and keep the visitors there, your website becomes more valuable in the eyes of the search engines. Believe it or not, Google keeps track of the amount of time that people spend on your pages. If they stick around and check things out, your website looks like it is important. If they land on your page and quickly bounce to another site, your site seems like it is less than important. It’s the little details that make up a great website that looks good and generates revenue.
At the end of the day, your website represents your business. The way it looks is the way that you look to your visitors. Let us help you redesign your website in a way that not only makes you look fantastic but also brings you dominance in the search engines. Engage with Spartan today, and let’s get this started.