There are several benefits of having a mobile-friendly website. A high percentage of people in the United States surf the web from their mobile phones. Quite a bit of traffic to your website will be from some sort of mobile device. When visitors that come to your site for the first time have a hard time seeing what you have to offer, they will most likely bounce from your site to another site that they can see. It is a harsh world for competition out there on the internet. Are you prepared to do all that you can to get an edge over your competitors? If not, you will wish you did. Technology is quickly advancing, and if you want to stay in the game, you have to keep up with it.
1. Aesthetic Looks for Customers
Have you ever visited a website that is not mobile-friendly on your phone? The first thing that you notice is that everything is extremely small and that you have to zoom in on the content to read it or even know what it is. When you do zoom in, you also have to carefully move the screen around so that you can navigate the site, find links, and everything else. It is not easy to maneuver around a standard sized website on a mobile phone. When you have a website that is developed in a way that looks good on all screen sizes, everything they see looks good and is much easier to read.
2. Higher Search Engine Rankings
The major search engines do not like websites that aren’t mobile-friendly. When it comes to search results, you are more than likely to wind up on the bottom, below the mobile-friendly sites. Google and Bing realize how many people search via mobile devices so they penalize websites that are not properly configured to accommodate mobile devices. Although this may seem a bit harsh, websites that are not properly optimized can cause problems like slow page loading or high bounce rates. When a website takes too long to load, search engines will penalize them. When too many people leave the first page of a website within a couple of seconds, the search engines may lower its rankings or even penalize them. All in all, having a mobile-friendly website increases the odds of higher visibility in the major search engines by far.
3. Ease of Use
One of the quickest ways to see whether or not a website is worth looking at is how easy – or hard- it is to find what you are looking for. Websites that are not mobile-friendly are extremely hard to navigate while using a mobile device. Mobile-friendly websites generally have a mobile menu that is easy to see and even easier to use. Everything that a user would need to navigate, see more, or even order a product is right there in plain sight at the fingertips. When customers are on your website, looking for something that you have to offer, you want to make it as easy as possible for them to order from you so that you convert the visit into a sale. SEO tactics can only do so much. When the visitor clicks on your site, you have to make sure that they don’t get confused and frustrated by how it is laid out.
4. Faster Load Time
Many mobile devices do not have the same kind of power as a full-sized desktop or even a laptop. When they don’t have enough resources to pull from, they slow way down. When the device doesn’t have enough strength to download all of the content from an unoptimized website, things get really slow. Websites that have been modified to accommodate mobile devices automatically load smaller pictures in order to decrease the load demand. This way, your site instantly appears on the device without the user having to wait. People don’t want to wait these days. Any longer than 10 seconds, they will go somewhere else.
The competition out there is pretty tough these days. Most businesses depend heavily on their websites to make them money. Web-savvy marketers know that potential customers are looking for answers as quickly as they can get them. The less work you make for your customers to get what they are looking for, the more likely they are going to get it from you. Every other successful website out there is mobile friendly. If you find ones that aren’t, they either have no competition whatsoever, or they just haven’t been penalized by the search engines yet. Regardless of the next person’s website, the best way to stay above the competition is to ensure that you are up to date and have all of your web weapons up and running.
In today’s digital world, it is best to stay up-to-date with the latest trends in technology. Mobile-friendly websites are among the highest of should-haves in the web world. When you take a deeper look into what is going on with technology today, you can see what direction the business world is going towards. Most of the high-school kids today grew up with technology. Most of the elementary school kids these days have smartphones. It is not hard to see that the whole world is moving towards a fully digital society. Although it is not entirely here yet, to do business without moving forward with technology is almost like suicide. Most of these kids growing up aren’t going to know any other way but technology.
Having a mobile friendly website has been a priority for several years already, so if you are wondering whether or not you should have a mobile-freindly website now, you are already behind schedule. Spartan Websites is in the technology business, so we know the ins and outs of the digital world. Are you ready to move forward? Engage with us, and we will help you with your next steps towards building the web presence you have been dreaming of.