The benefits of updating a website, including redesigning, on a regular basis are stunningly important. As much as people would like to think that a website can just sit on autopilot, it doesn’t work that way. Keeping your website up to date with fresh content and current technology is extremely important. From looks to search engine ranking and visibility, there are many reasons to stay on top of your web updates.
It’s the year 2020. If visitors come to your website and see content from 2015, they will most likely assume that you are either out of business or too lazy to keep up with the current times. Either way, it doesn’t look good if your website is filled with outdated content. When you keep your content fresh and exciting, you are more likely to keep potential customers on your pages until they buy something or sign up for your services. New, updated content keeps your website alive and active in the eyes of the search engines too. We will talk about that later. When you consistently add exciting content to your website, you not only strengthen your relationships with your visitors, but you allow for room to grow.
Search Engine Optimization (SEO)
One of the algorithms that Google uses to determine how relevant websites are is the amount of content that is on them. Google is pretty smart, too. It can tell if the content is relevant or if it is of low-quality and does not match the essence of your website. In other words, you can’t just slap a bunch of keywords together on a page and hope for the best. Another facet of this equation is the frequency and the freshness of the content. The search engines love updated content regularly. Blogs, press releases, and new pages are signs of growth. If your website is growing, it is useful, and when it is useful, it will be more prone to show up in the search results. Search engines want to answer the questions that users type in as effectively as possible. They look for relevant content to provide for answers. If your website is constantly updated, growing, and has relevant content, your website could be the best answer for a query.
No matter what platform your website is built on, there will always be the issue of security. If you run WordPress, you are more than likely familiar with the WordPress updates that seem to come out constantly. The reason for this is because hackers learn loopholes through WordPress security and hack sites. The software that runs your server, the code that keeps your website running, all of it needs to be brought up to date as soon as something changes; otherwise, you leave yourself vulnerable to attacks.
As technology continues to evolve forward, so do the things that are attached to it. Web browsers change over time, and although the big web browser developers like Google, Firefox, and Microsoft do their best to bring compatibility into each new version that they have, they can’t fix your website for you. If the code on your site is old and outdated, even obsolete, your site will not look right when people visit it. All of the pictures and styles that you have can be askew and distorted. If you want your website to be successful and have return visitors, it needs to look right and have a good appeal. It also has to load correctly and in a reasonably short amount of time. When your site is updated with the correct code that is compatible with every web browser, your website has an advantage over the websites that aren’t.
Analytics and Measurability
If you measure the effectiveness of your website using third-party solutions such as Google Anylitics, you have to make sure that you stay up to date on your code. As you read these words, you can be confident that a developer out there somewhere is working on the latest and greatest version of whatever application that you are using. If not, you need to look for a new one. Keeping track of your visitors and the impact that they have is crucial to growth and learning. As your business evolves, so will your customers. Having an adequate means to see the development as it happens will give you the tools you need to make the changes necessary in order for you to push to the next level of your earnings and success.
Everybody loves a good sale. When consumers are looking to buy, they want to get the best deals possible. When you continuously promote specials on items or services that people get excited about, you keep the interest of the people that want to get discounts. New blogs with targeted content are a great way to keep things alive and full of action. If you have a sale or a special that lasts for two weeks, let the two weeks go their course, then start a new one. As you create new promotions and build more content, you will establish an ongoing connection with your site’s visitors.
Keep Up With the Times
As the world spins around on its axis, time continuously flows towards the future. As time moves on, things change. Addresses, phone numbers, and other contact information change and become outdated. It is crucially important that the people who visit your website know how to get into contact with you. What good will your site do you if customers can’t pay you? Regular website updates are essential when it comes to building relationships with the people who visit.
If your website is outdated and needs work, Spartan Websites can help. Our experts have the experience and knowledge to make sure that your site is not only beautiful but well cared for and effective. If you would like to learn more about how we can help you get in touch with Spartan today and let’s get this started.