When creating your online presence there’s a lot of things to keep in mind, and an even larger amount of jargon you can hear over the course of many discussions. It can get very confusing, even for people that have been in the industry for years. The reason for this is the fact that the online industry is constantly changing. All it takes is one person with a bit of code to change the entire game up for everyone overnight. One thing you might hear about when talking about how to present your website is mobile optimized vs mobile responsive. Which is better for your website, and how does the implementation look?
What is Mobile?
Before we begin it might be nice to ensure that we are all on the same page about what mobile means. It may seem straightforward to many people, but considering so much of our tech is mobile these days it may be useful to specify for some of our readers. When we refer to mobile in this article, we’re talking about mobile devices. That means things like tablets, e-readers, and smartphones. This category originally only included smartphones, but as technology advances more portable devices were created that had all of the capabilities of computers without actually being computers. The reason why mobile devices need a special category is that their hardware and software are both very different than a traditional computer. Even laptops are much more similar to a traditional desktop than any mobile device.
What is Mobile Optimized?
A website being mobile optimized means, in the simplest terms, that your website is optimized to receive traffic from mobile devices. If your website is mobile optimized a person on a smartphone will have a comparable experience to someone on a computer. That means that the website will have all of the same content, including pictures, blog posts, calls to action, and anything else you might have. Many search engines make it very difficult to be ranked highly in search results if your website isn’t mobile optimized.
What is Mobile Responsive?
A mobile responsive website is very similar to a mobile-optimized website. Both provide similar experiences to visiting the website on a computer, both make it easier to appear higher in the rankings. In fact, many would go so far as to say that a mobile responsive website is mobile optimized. The biggest difference? A mobile responsive website is optimized to be aesthetically pleasing no matter what device it’s being run on. The issue with a lot of websites that are only mobile-optimized is that they can sometimes come off as less than pleasing to the eye. For example, in some cases, pictures can be smushed or stretched out depending on the size of the screen of the mobile device. If your website is mobile responsive it provides a dynamic experience to your users no matter what device they’re on. This is the best way to go if you want to have a beautiful website for all of your visitors no matter if they’re on a tablet or a desktop.
Why Would Anyone Choose to Not Have a Mobile Responsive Website?
There are a number of reasons why someone might not want to take the extra step. The owner of the website might not know how to make their website mobile responsive or doesn’t realize that it’s an issue. It may be outside of the business’ website budget. Or it’s even possible that the owner doesn’t see a need for that kind of experience for their users. Regardless of the reason, there are plenty of websites on the internet today that run into some issues depending on what kind of device is accessing their website.
How to Ensure Your Website is Mobile Responsive.
If how your website looks to your visitors is important and you want to make sure that every single visitor gets the same visual experience, you’re in luck. It’s very easy to ensure that your website is mobile responsive. The easiest way to do this would be to speak with your website designer and ask them if it’s up to snuff for all devices, and if not ask them to fix it.
Another way to go about this is to hire an online marketing company. These companies specialize in making sure that your online presence is as appealing to customers. Sometimes this can even involve rebuilding your entire online presence from the ground up. Not only can an online marketing company help make sure that your website is mobile responsive, but they can help you find an advertising strategy that works best for your company. This usually includes inbound marketing methods such as pay per click ads and search engine optimization. If you want to make sure that your online presence is at its full potential, it’s highly recommended to hire an online marketing company to handle it for you. Many companies do every year and even see impressive results.
What Happens if a Website Isn’t Mobile Responsive?
There isn’t a whole lot of consequence for a website that isn’t mobile responsive per se. Any website that is mobile optimized has an equal shot at being ranked highly in search results. The real biggest hit that you can take if your website isn’t mobile responsive is in the minds of your customers. Your website is likely the first impression any customer is going to get of your company. That means that if they access your website through a device that doesn’t show your website in its full beauty might see a very subpar version of your website. Even if you spend months perfecting your web design for computers, that doesn’t mean it will appear perfectly on a phone. If your website doesn’t look trustworthy on a phone, that means that the considerably large number of people that only surf the web on their smartphones or tablets could be thinking that your website isn’t trustworthy because it doesn’t show up the way you intended when you designed it.
Make Sure Your Website Shows up the Right Way Every Time.
For a professional ensuring that a website is mobile responsive is a relatively simple task, and in a lot of cases, it won’t even take a lot of time. With the constantly changing nature of the internet, it’s good to be sure that you have professionals in your corner that know how to make your online presence as up-to-date as possible so you don’t lose business because you didn’t realize that there was a new standard.