In the world of digital commerce and marketing, there are endless techniques and strategies for promoting your business. Digital marketing is a key factor in any online business, and the quality of the ad campaign can dictate the success of the advertisement as a whole. The end goal of any marketing campaign is to drive traffic and conversions to your digital storefront. The question is, what is the best way to do that? Using affiliate marketing to drive traffic is proven to be a successful and cost-effective method of digital marketing. Finding the best affiliate traffic sources for your business strategy is a process, and there are many facets to consider before deciding on one source or another.
Things to Consider
Finding a great fit for a source of affiliate traffic depends on a lot of factors, including the amount of traffic available, the cost and quality of the traffic source, rules and regulations of the traffic source, and opportunities to customize the audience. Let’s look a little deeper into each,
- Available amount of traffic; knowing the volume of traffic you are looking into purchasing is the first step of this. Some websites will have more traffic available than others, but the quality of the traffic is lacking. The price you pay for the traffic space is usually proportionate to the quality, so if you are offered a lot of traffic for a low price, make sure you dig a little deeper into the quality of the traffic spot.
- The cost of the traffic source; as said above be wary of a low price without proven results. If the source is worth the money, they will show honest conversion rates and give you a clear picture of what you are buying into. The cost can also fluctuate due to the type of traffic it is, and the potential monetization from the source.
- Rules and regulations in respect to the ads you want to create; making sure the affiliate source is in line with your business branding and values, and their rules do as well. For example, if you were driving traffic for an adult novel, it might go against the guidelines for advertising on a children’s toyshop website. Just doing a quick once over of the rules you are agreeing to should be best practice in any event, especially in a move that will affect your business.
- Opportunity to customize your target; you know your target audience better than anyone, and finding an affiliate source that allows you to personalize your target will give you the best results.
So, What Are The Best Affiliate Traffic Sources?
We’re so glad you asked. Keeping all of those determining factors in mind, navigating the options for digital affiliate marketing will seem a little easier. The most successful affiliate traffic sources these days are all mobile. There are still many options and formats within the mobile umbrella, each with its own different styles and advantages.
Push notifications are definitely a newer fashion of mobile marketing, making its debut with the rise of smartphone technology. They work by presenting a banner on the home screen of a smartphone, displaying whatever deal or message you are using to drive clicks and conversions. Push notifications are a type of marketing we are all generally used to seeing and interacting with, so it has a sense of familiarity to your target market. They are largely successful due to the fact that these notifications only go to consumers who have opted-in or subscribed to your business, so they are no stranger to your shop. Push notifications have proven higher click to response rates than other mobile affiliate sources, as much as 30%. The opt-in rates are also typically higher, around 20% increase of consumers opting into your mailing list. Push notifications that have the highest conversion rates include contests, sweepstakes, and coupons.
Search engine giants like Google, Bing, and Yahoo are commonplace for paid ads. While you can still use techniques such as SEO for organic search engine traffic, you can also pay for ad space to generate more traffic within those searches. Google is the most visited website in the world and is usually the first turn for a consumer looking to find something online. Google allows you to be extremely specific on exactly who you target with your ads, and given its popularity, that gives you a huge allotment of your target audience all in one place. You can definitely use other search engines for your ad space, but Google accounts for 65% of all web searching, giving you the largest audience without a close second.
The success and popularity of social media these days are beyond question, and buying ad space on these sites is a popular and effective mode of marketing. Social media giants like Twitter and Facebook are very popular for advertising, so remember to keep the amount of available traffic in mind. Each social media site comes with different promotion opportunities and set demographics. Social media also has a huge advantage for advertisers with the demographic research they already do for their own records. Having this research readily available takes some of the pressure off of you, and allows you to easily decide if their website will source the quality of traffic you are looking for.
Analyze What You Need to Find Your Best Fit
When finding a good option for sourcing affiliate traffic, it’s imperative to compare all facets of the advertising opportunity against the wants and needs of your business. The quality and cost of the ad space, the quality of the traffic, and the ability to reach your target market through the affiliate space are the most important things to take into account. The goal of the campaign is essential as well, whether it is click through responses, opt-ins, or conversions to sales. Each of those goals requires a different approach, and more than likely, different types of affiliate sources.