Why an SEO Audit Service is Important

Mar 7, 2021

When it comes to effective search engine optimization there is a multitude of dynamics that need to come together in perfect harmony in order to achieve the greatest possible results. Performing an SEO audit service on your website can give you a clear perspective on certain components that need improvement. If you are unaware of things like page load speed, or the structure of the headings on your web pages, you may want to look for professional help. Achieving high rankings in the search engine results does not happen by luck. It takes a lot of work and a lot of thought.

Know Your Website’s Potential

Whatever reason you have your website, it is important to understand that it has the potential to reach anybody in the world. Whether your site is an online store that sells specific items or is a site that offers advice on Yoga practices, it has a purpose. You might not realize how many people are on the internet searching for exactly what your website has to offer. Because so many people are looking for what you have to offer, you are cheating yourself if you allow the competition to have greater visibility than you do in the search results. Little things that can be improved add up and can cost you to lose rank in the search results. This is why it is important to monitor your website’s performance.

Keyword Analysis

It is imperative that you get the most out of every keyword that you research and use for your website. An audit will allow you to see what keywords are working, and which ones could use improvement. Keywords play a very important role in the way that your website will appear in search results. You might not realize it, but there is a slight difference in search results between singular and plural variants of a word. Depending on the competition for that word, there could be a need to optimize for both variants. By doing an SEO audit on your site you can discover the best avenue for you to take in order to expand your search results and dominate the search engines.

Traffic Analysis

What better way to find and implement potential improvements than to analyze every person that visits your website? You can see where the majority of your users come from, what keywords they use to find your site, and whether or not they purchase anything. Although it may seem boring to you, there are plenty of professionals around that love to look at and decipher data. By regularly analyzing the traffic that visits your site you can learn a lot about how people view your site, and why they visit. This information can allow you to see what pages could use improvement, where content can be optimized, and new places to build content. This is very useful when it comes to writing and posting blog articles on your website. You can see who reads them, who shares them, and whether or not people find them interesting.

Page Loading Speed

Did you know that one of the factors that Google uses to present information for searches is the amount of time that it takes for web pages to load? Search engines are smart, and their main goal is to provide relevant answers to queries that real live people ask on the internet. If your website has some decent content that will answer questions, it could get lower search results based on the speed that the pages load. People don’t want to wait for answers, neither do the search engines. Monitoring your website’s load time and taking the necessary actions to speed things up can mean all of the difference in the world.

Content Structure

It is important to have a proper structure of content on all of your web pages. There is a lot of competition out there, so if you are behind, even in the slightest, it could give your competitors an edge over you. Your web pages will have a title, a meta description, (for search results) a header 1, text, then on down to header 2s, 3s, and so forth. Search engines glean information from web pages that are structured with content that is relevant to the search query. If somebody does a search for the word “toast” you can imagine there are literally millions of people that search for this word every day. If you are competing for that keyword, the better structured your website is for that word, the more of a chance you will appear higher in the search results.

Toxic Backlinks

A large part of the search optimization strategy is to build quality backlinks to a website in order to build domain authority. High domain authority is when your website has a large number of backlinks that are pointed from high-quality sites that have good reputations. However, there is an opposite side to everything, including backlinks. Links that are pointed at your site from toxic domains can cause problems for you in the results. If the search engines associate your website with websites that have bad reputations, they could consider your site a threat. By performing an SEO audit on your site, you will be able to clearly see all of the links that are pointing to your site, and find the ones that are causing problems. Once you identify and locate toxic links, you can begin the process of getting those links removed and improving your site’s health.

Overall Website Health

Another perk of having an SEO audit service on your website is that it gives you a full snapshot of your site, and how it is behaving. There are a number of problems that could be happening on your site due to scripting errors and outdated plugins. Unfortunately, some of these errors go undetected for long periods of time and silently cause problems in the background. Scripting problems and page errors can affect SEO, so it is imperative that they are detected and fixed as soon as possible. The overall health of your website can be optimized and strong just by continually auditing pages and making the appropriate changes.

SEO Auditing Services

Every website that depends on search engine visibility can benefit from regular SEO audits. Most business owners don’t have the time, or knowhow to continually keep up with SEO maintenance on their sites. This is why there are experts available. Spartan Websites offers comprehensive SEO services that help websites dominate search engines. If you want to get started with your search engine dominance, engage with us today and let us help you. 

More From Our Blog

Share This